The Italian Store is a family owned gourmet Italian Specialty Shop, owned and operated by the Tramonte family for over 30 years. They specialize in hard to find Italian products sourced from Italy and their own network in Brooklyn. From homemade style ravioli and pasta, to fresh cheese & meat, to unique Italian wines, the Italian Store has the products you cannot find anywhere else. In the deli you can find made to order Italian subs and gourmet sandwiches, fresh New York style pizza, and ready-to-go entrées prepared daily.

To food lovers in the DC area, the Italian Store is a well known brand. Being in business for over 30 years, the store has achieved great success standing out as one of the premiere Italian Deli & Grocers in the Northern Virginia and Washington DC area. After the opening of their second store in Arlington's Westover neighborhood, the Tramonte family knew they had a large and loyal customer base that could and should be further engaged through online efforts, which is when they turned to A|B Digital.

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Website Analytics

A|B Digital developed a completely new website for The Italian Store, with a full redesign to include a mobile responsive layout. Through the use of Google Analytics, we were able to determine some key success points after the implementation of the new website. The statistics below show improvements for the 12 month period spanning 3/10/2018 to 3/10/2019.

Users

260.18% Increase
30.3k vs 109k

New Users

263.79% Increase
​109k vs 30k

Sessions

346.43% Increase
34.2k vs 152k

Sessions/User

23.95% Increase
1.1 vs 1.4

Pageviews

794.39% Increase
40.4k vs 362k

Pages/Session

100.34% Increase
1.18 vs 2.37

Avg. Duration

153.09% Increase
0:38 vs 1:35

Bounce Rate

45.82% Decrease
85.94% vs 46.57%

As shown by the statistics above, the implementation of the Italian Store's new website had quite an effect on the site's overall traffic. Starting with the overall number of users on the site, it is very clear the visibility of the previous website was not fully optimized. Not only was there a 260% increase in the number of users, but those users were also more likely to return to the site, with a 23.95% increase in sessions per user.

Previously, the Italian Store's menus were all laid out on one page of the website in PDF format. By adding the menus to the site in text format, we were able to leverage the product offering to our advantage and develop ranking based on keywords the site previously was not utilizing. Furthermore, this layout change created a much more navigable site for users as shown by the increase in page views. While a user would previously interact with just 1.18 pages, they now interact with 2.37 pages per session - a 100% increase! With more users interacting with more pages per session, the overall page views on the site ultimately increased 794.39%, from 40k to an astounding 362k page views, showing the unlocked potential the Italian Store was previously missing out on.
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In addition to viewing more pages on the site, users now spend an average of 1 minute and 35 seconds on the Italian Store's website, whereas previously they would spend an average of 38 seconds. Along with an increase in time spent on the site, the overall bounce rate decreased from 85.94% to 46.57%. While just 15% of users remained on the site after landing on any given page, users are now far more likely to explore other parts of the website and more than half of users end up navigating to another page on the site.